Google is well known for its upkeep with the changing requirements of millions of users. Now the search engine encryption is becoming a part of search security. If logged into Google.com via your secured web connections, the website you visit will not be part of referrer data with the SSL search.
The announcement by Google says: The personalized search result and delivery of protected outcome is high priority. Customized experience for every search is being enhanced for the signed in users.
More information on the specific changes will unravel as you read on further. The specifics important for a webmaster about SSL Secure Sockets Layer search are as follows:
Sign up for SSL
If you are on Google.com signed up with a secure connection, you will face the impact of change. As per the estimate single digit Google searchers may come across the modification. Secure connection will have a small lock icon rather than regular http:// website address. Mainly the SEO analytics or third party may not be able to see what is searched by this secured user. Google is keeping schools and educational institutes in mind where privacy and security matters.
Caller ID blocking
Just like your travel map or caller ID, the search sessions indicate how the trawlers passed from one website to next. This data is also known as referrer data or browser reports. Now Google will block this referrer data. The only information site owners will get is users came across them from Google search.
SEO analytics change
Any details of the particular visit will not be provided and this may even act as a block for the Google Analytics. There will not be much information associated with the organic and free searches. The reports of possible visits even from the users who are signed in while searching will not be provided. Google clarified that this change will only impact a minority of your clients as the query data and regular visits will continue appearing.
The SEO masters do get information about the keyword search and the majority of conversion analysis. Highly sophisticated search results will get filtered for ranking related to Google SSL search. In case you are not running any kind of advertisements, you may have trouble with targeting and referrals.
Google takes over search terms
Sites get to discover which keywords are being used along with the terms for search on specific websites at Webmaster Central. The loss of data in form of referrals can be overcome as you use this service. There are speculations if the Google Analytics may merge data associated with the search statistics. More experts are indicating this is a way of supporting itself by Google.
Advertising still enjoy referrals
There is no blocking of these referrals when you are looking at the Ads. Advertisers continue to obtain information with unencrypted web searches. As per Google, this piece of information is required by the campaigners.
Is privacy change error free?
Preventing the use of this referrer block not just puts the SEO masters in jeopardy, but customers are equally affected by this. People will engage in sensitive searches and may reveal specific information that is private. With time more facets of this change will come forward revealing how the privacy saving SSL search could have loopholes that are not evident right now.
Second take on encryptions
The search encryptions used by Google last year were not up to the mark. There have been many positive aspects of Google, but the referrer data restriction is not valid if you pass from one encrypted server to the next.
Conclusively referrers may pass away
You need not suddenly pass into a shocked mode, but it is true that Google is putting an end to the Search Referrers. The conversion analysis will have lot of data to compare and evaluate in form of the search terms and referrer data only contributes to a fragment of it. The SEO webmasters can feel sad about the referrer data, but users certainly have a reason to cherish.
This move by Google is just another way of blocking that will gradually turn out to be a strategy totally followed by the browser.