Search Engine analysis related to the hospitality industry indicated of this unique development. Analysis of the search results for term ‘Las Vegas hotels’ indicated that this news is true.
Hotel Finder advertisement is shown as ‘comparison ad’ it is separated by minimum from possible regular listings of AdWords shown below it. It takes premium result space in Google’s outcome and the hotel ads are pushed further down with organic listings below the page. Comparison ad welcomes searchers to pick quality of hotel level and even click on the button ‘book hotels’. This is similar to the 2009 based Mortgage comparison ads launched by Google. The comparison ads are found for credit cards, saving accounts, checking accounts, CDs related to money.
As users’ clicks on Hotel Finder the comparison ad, it leads user to Google Hotel Finder which was launched by Google in July as an experiment.
Hotel Finder has a considerably more innovative search tool for hotels which separates other websites from itself by allowing the users to draw or identify locations on map so they can indicate where they want to start search for hotels and staying. Using the Hotel Finder, searchers get chance to book any hotel room using Google’s Hotel Price Ads, this is an ad program which includes advertisers belonging to third party and not the advertisers of hotels themselves.
We cannot talk for the entire hospitality business, but as per reports it is a big boon for the industry. The Hotel Finder ads when turn to a fully functional tool will be the first of its kind that is not exactly associated to the financial sector.